Filed under: B2B, The Elements & Total Plastics | Tags: Advertising, Apps, B2B, business, CES 2012, Marketing, movie trailer, Smartphones, Technology
The Consumer Electronic Show (CES 2012), which concluded Jan. 13, is typically the launching ground of some of the newest, coolest technology. Browsing through some of the highlights I came across this video, presented by Aurasma, which absolutely blew me away.
The most basic explanation of how this is possible is the app recognizes the imagine of the $20 bill, which acts as a trigger. The subsequent 3D rendering and video is overlaid, making it appear as if your imagine has come to life.
Imagine reading through a magazine and coming across an ad for a upcoming movie that piques your interest. You grab your phone, snap a picture of the ad and the movie trailer plays as if it were on the page. Basically, this technology allows printed advertisements to come to life. Static ads, posters, newsletters, logos, and so on, will reveal a much greater, deeper message.
You can probably say goodbye to QR codes.
There’s much more about this software to learn and understand, which I am still doing. I’ll keep you posted. From an marketing and advertising standpoint, this opens up a world of possibility.
I recently read a very nice piece by Tom Searcy on CBS News’ website detailing the 5 sales trends to watch for in 2012. Two of the five struck an immediate cord.
From the story:
1. Mobile drives the definition of service. Everything that you offer in the way of ordering, service requests, inventory reporting, order tracking and process notification needs to be available in real-time and mobile. Think past your portal to the mobile app. The relevance of the need is not going to be considered. If you are not offering apps or smartphone-friendly access, you will be knocked for it in the sales process. Hard.
2. Transparency, redundancy, contingency. Natural disasters in 2010 and 2011 have shaken the confidence in manufacturers in their lowest-cost provider supply chain. Floods in Thailand, tsunamis in Malaysia and Japan and hurricanes here in the U.S. have made companies wary. They want transparency in their supply chain, all the way down to the component and raw materials provider level. They want plant redundancy with geographic diversity and they want detailed, actionable and drilled disaster recovery plans. Do you have yours ready?
First, as someone that monitors our analytics and tries to stay on top of SEO, mobile devices are making more and more of an appearance and impact in and on daily business. What’s 10% today will be 20% tomorrow and 50% next week. The question, of course is, “Are our online tools translating properly to mobile devices?” You spent years developing and tailoring your message to fit various internet browsers. With no time to take breath, you must retailor them to fit a much different medium, and one that’s more rapidly evolving. As I look down my list of 2012 projects, I’m redefining many, keeping this trend in mind.
The second point Searcy makes struck a cord with me as I previously worked in the HVAC industry, which relies heavily on the Asian market. It was an everyday question, “what’s causing the delays?” The natural disasters factored in heavily, but only amplified supply chain-related issues. Simply put, the supply chain was over extended. Countless U.S. HVAC distributors entered into partnerships with Asian manufacturers, only to find their supply chain wasn’t as transparent, as well defined or as capable as they perceived. Asian manufacturer’s promises and timelines were not in line with their supplier’s capabilities. In addition, the communication barriers (language, time difference, priority levels, etc.) furthered frustrations. It didn’t cripple the industry, but it significantly reduced the competitive advantages gained from working with a overseas manufacturer.
It’s an extreme example, highlighting the Asian natural disasters, but it underscores the point that your suppliers and their supply chain are one and the same, from your prospective. Delays, shortages, errors and other factors in the supply chain are moved on to the supplier and ultimately you. Know the components and all raw material that goes into your product, where it originates and factors that went into the manufacturer selecting a particular component or raw material supplier.
For Searcy’s complete story , Click Here