Filed under: B2B, The Elements & Total Plastics | Tags: Advertising, Apps, B2B, business, CES 2012, Marketing, movie trailer, Smartphones, Technology
The Consumer Electronic Show (CES 2012), which concluded Jan. 13, is typically the launching ground of some of the newest, coolest technology. Browsing through some of the highlights I came across this video, presented by Aurasma, which absolutely blew me away.
The most basic explanation of how this is possible is the app recognizes the imagine of the $20 bill, which acts as a trigger. The subsequent 3D rendering and video is overlaid, making it appear as if your imagine has come to life.
Imagine reading through a magazine and coming across an ad for a upcoming movie that piques your interest. You grab your phone, snap a picture of the ad and the movie trailer plays as if it were on the page. Basically, this technology allows printed advertisements to come to life. Static ads, posters, newsletters, logos, and so on, will reveal a much greater, deeper message.
You can probably say goodbye to QR codes.
There’s much more about this software to learn and understand, which I am still doing. I’ll keep you posted. From an marketing and advertising standpoint, this opens up a world of possibility.