Total Plastics


Baby Boomers and Social Networks
Social Networking and Baby Boomer

CLICK TO ENLARGE: Timeline of internet from Baby Boomer perspective

My wife and I went out to dinner last weekend and while waiting for our table, we enjoyed a drink at the bar. While sitting there, my wife grabbed my arm and directed my attention to a sign taped to the wall. “You must be born on or before today’s date in 1991 to order alcohol.” Someone born in 1991 is old enough to drink! “Good lord that makes me feel old,” she said to me.

The internet, in its most basic form of connecting one computer with another, can trace its roots back to the 1960s and 70s. Maybe even before that. However, what many of us consider the internet, in its most modern form, seemed to take off in 1995. I’m sure somewhere, in some old drawer of some forgotten desk, I still have a stack of American Online CDs offering free minutes to sign up. “100 free minutes! That should last me a month!”

The Dot.Com Bubble is said to have run from 1995-2000. I graduated from college in the spring of 1999 and entered the professional world in the spring of 2000. I haven’t known a day in the working world without access to the internet or email. College graduates entering the professional world today really haven’t known a world without the internet. By the time they entered kindergarten, the internet was in full bloom. Their education was nurtured by the internet. It was used as a tool for learning, socializing and sharing ideas.

I mention that to provide a little perspective. The Baby Boomer era ran from the mid-1940s to mid-1960s (post World War II). That generation still demographically dominates the U.S. business world, especially at the higher management levels. An individual that was born in 1950 and entered the workforce in 1970 built the foundation of his professional career without the availability of the modern-day internet or email. Twenty-five of his 42 working years were spent absent the internet.

MySpace, Linkedin, Blogger and similarly-conceived sites ushered in the Social Networking Era, which roughly began around 2003, but didn’t really make waves in the professional world until several years after that. This era would account for less than 14% of that Baby Boomer’s professional lifecycle so far. Moreover, it falls into the last quarter of their time in the business world.

There have been volumes printed and posted about the benefits of social networking for businesses. I, of course, believe in the benefits. That belief will grow exponentially has the calendar rolls forward . Why? Because a kid born in 1991 is old enough to drink.

Total Plastics can be found on various social networks. To find us, visit us here.



Business Award Warning
January 25, 2012, 9:40 am
Filed under: B2B, Non-plastic related | Tags: , , ,

We’ve breached this topic before, possible business scams. I received an email today from the U.S. Commerce Association informing me that we are being honored with the 2011 Best of Kalamazoo Award. Unfortunately, this “award” and its parent company may not be what they seem.

The Better Business Bureau posted a message on it’s website warning businesses of this company, that is not a government-affiliated agency, and their “award.” Basically, the award has little or no merit and is likely based on nothing more than your actual existence. The hook is that you must purchase the actual award or plaque to display in your office. What you actually receive, if anything … I don’t know.

The U.S. Commerce Association has a rough website. As stated, they are not a government agency. Many of these type of business attempt to cast themselves into legitimacy with official sounding company names and affiliations. It offers very little in the way of background, contacts, affiliations or methodology. The ambiguous nature of their operation is the quickest indication that it’s not on the up-and-up.

I’ve seen this type of operation under several names, but the fundamentals are consistent. They’re willing to say your the “Best of” whatever if you’re willing to buy the hardware. You can save yourself the hassle by going down to your local trophy shop and loading up on all the plaques, certificates, honors and awards you can handle.



Plastics vs. Metal

Tracking the price of copper, like many other commodities, would inspire the world’s greatest rollercoaster design. In 2011, it hit 5-year record highs at more than $4.50/lb. Copper prices saw steady gains through much of 2011, consistent with previous years, until the cost finally dipped as 2011 came to a close [illustrated in the chart below]. Entering the year, investors tabbed copper as fundamentally one of the strongest commodities, something that isn’t likely to change in 2012. From various forecasts and projections, the price of copper is likely to rise up from approximately $3.50/lb to between $4-$4.50/lb. This is in stark contrast to the recession years when the price of copper bottomed out at less than $1.50 a pound.

I first stated that copper’s prices had more of a rollercoaster design appeal. This wouldn’t be true if your business relies heavily on the metal. It’d sooner inspire the world’s biggest headache. The price per ton has ranged from $3,000 to $9,400 in the last 3 years. The purchasing department’s cost allocation report for the quarter could simply be “?”.

I can look at prices, past and projected, stockpiles and mining outlooks all day on various commodities. I find it fascinating to track the ripple affect that leads to this-or-that gain and loss, whether it stockpiling by the Chinese, natural disasters impacting mining, or the advent of alternative materials . I typically zero in on copper since in a previous position, its price had the biggest impact on the company month-to-month.

As you may expect from someone sitting in a position with a plastics company, the “alternative material” is a popular subject matter when addressing metals, metal prices and properties. I recently stumbled upon a chart comparing the polymer PEEK to various metals. According to the research, PEEK has better chemical resistance when compared to bronze, aluminum or steel. It’s also harder than bronze or aluminum while maintaining a much lower density. That was just a snippet of the information this research revealed.

This post is just an initial entry, an introduction of sorts, into a series we’ll publish of the course of the year that will measure plastic material against certain metals. There are applications and where metal, such as copper, has long been the standard. We mean to demonstrate that plastics can be used as a suitable, if not better, alternative material.



Upcoming Posts
January 18, 2012, 5:02 pm
Filed under: The Elements & Total Plastics

If you’re a follower of TPI’s blog, here’s a little update of what’s in the hopper. Currently in the works and should be published over the next few days:
• Alternative material mindset
• Business in spite of weather
• The wonderful world of SWAG
• Oregon’s exploding whale



Marketing App


The Consumer Electronic Show (CES 2012), which concluded Jan. 13, is typically the launching ground of some of the newest, coolest technology. Browsing through some of the highlights I came across this video, presented by Aurasma, which absolutely blew me away.

The most basic explanation of how this is possible is the app recognizes the imagine of the $20 bill, which acts as a trigger. The subsequent 3D rendering and video is overlaid, making it appear as if your imagine has come to life.

Imagine reading through a magazine and coming across an ad for a upcoming movie that piques your interest. You grab your phone, snap a picture of the ad and the movie trailer plays as if it were on the page. Basically, this technology allows printed advertisements to come to life.  Static ads, posters, newsletters, logos, and so on, will reveal a much greater, deeper message.

You can probably say goodbye to QR codes.

There’s much more about this software to learn and understand, which I am still doing. I’ll keep you posted. From an marketing and advertising standpoint, this opens up a world of possibility.



Occupy 2121 Trumbull
January 13, 2012, 1:57 pm
Filed under: Non-plastic related | Tags: , , , , , , , ,

It’s a vacant lot unlike any other in a city filled with vacant lots.

The backdrop of revitalization continues to be overshadowed by the ever dominating presence of partially razed neighbors, boarded up and deteriorating homes, eroding factories and empty schools. These are the landmarks most often associated with Detroit. These are the landmarks the city wants to forget, but can never seem to get rid of.

Save one.

At the corner of Michigan and Trumbull there exists a vacated lot like no other in the city, state or even country. It’s vacated only by structure. Never by memory. The high walls and grandstands are gone, but a field, seemingly so out of place with it’s current surrounding, remains.

From a vantage point thousands of feet above the city, the green grass and clean lines standout like an emerald island in a concrete ocean. A foul stripe still runs 340 feet down the left field line. Another down the right field line, 15 feet shorter. A 125-foot flagpole, still donning the stars and strips, stands 440 feet from home plate in fair territory. The grass at the warning track edge of right centerfield appears moderately discolored, as if to honor a stadium overhang that so famously caught home runs.  A path is worn from homeplate to the pitcher’s mound, where the pitching rubber is still embedded in the historic ground.

Vacated by its team in 1999 and then by it’s surrounding structure by 2009, the field sits as both a sad memorial of history abandoned and a glorious reminder of memories captured. The stark contrast of this single lot, which once shook with the cheers of thousands, perhaps provides the greatest metaphor for the city it calls home. Beauty amidst abandonment.

The echo of those cheers is only eclipsed by the moments that induced them. If you stare closely, so can still see them … a double play being turned, a home run leaving right centerfield, a slide into second with steel spikes lifted high, a pitcher reshaping the pitching mound dirt.

At the corner of Michigan and Trumbull there sits a vacant lot unlike any other in a city filled with them. The centerpiece of that lot is a field that will celebrate its 100th anniversary this April. That field has given birth to generations of baseball fans. It provided a home to a team so beloved by it’s city that it lifted their spirits even when the rest of their world was crashing down.

It’s a ridiculous dream, but I want to see that field host one more game. I want to see that vacant lot filled. I want to see it’s team return on the 100th anniversary to not just play a game, but to say thank you. Thank you for providing a home for this team, for baseball and, most importantly, for generations of fans and those endearing memories.

To the Tigers organization, MLB baseball, Detroit citizens and Tigers fans alike, on April 20, 2012, Occupy the Corner.

Author’s note: Total Plastics has a Detroit-area branch located in Rochester Hills. While verifying the general location of Michigan-based customer, I zoomed in on Detroit with Google earth and came across the above image of the former Tiger Stadium. At first, I didn’t realize what I was looking at. The well-kept field in such an odd surrounding caught my eye. My jaw dropped when I realized it was the home of Tiger Stadium. The post provides you and I a break from the standard TPI, plastics and B2B related news and observations. It’s meant as a light-hearted break. I hope you enjoyed it.
 
 


Outside Sales Representative for Knoxville market

Join the Total Plastics Team!

TPI currently has an opening for an Account Manager/Outside Sales Representative serving the Knoxville-area market. Below is a link to the full job description contained in LinkedIn:

Outside Sales Representative in Knoxville-Area | LinkedIn.

Details to apply for the position are contained on the LinkedIn page (a LinkedIn account is required to apply). For more job openings at TPI, please click here.



Total Plastics on Twitter
January 9, 2012, 9:06 am
Filed under: The Elements & Total Plastics | Tags:

I learned of North Korean dictator Kim Jong Il’s death via Twitter. It was a surreal moment as the echo of me saying “Twitter’s useless” still resonates. But I said that  before I became a Tweeter myself. In fact, I said that without any real immersion into the site. I now find a lot of value with Twitter, as do millions of others. With that said, I knew Twitters value to me personally, but could Total Plastics benefit from Twitter?

Personally, I follow a lot of sports writers, athletes and various sports-related personalities. Their presence on Twitter first convinced me of its value. For instance, multiple sports writers break news via their Twitter feed. More so than on your standard sports website.  They also share story links, excerpts from stories, and interesting personal observations. For me, Twitter is a single platform to access ESPN, Yahoo, The Sporting News, CBS Sports, Sports Illustrated, and on and on. I’ve shaped my own sports news community. I’m tapped in to what interests me and I disregard what doesn’t. NFL, college football, college basketball and MLB … Yes, yes, yes, and yes. NBA, NHL, NASCAR, MMA … No, no, no and no.

With Total Plastics’ Twitter feed, our goal is to shape an industry-related community where we’re tapped into the news and events that affect us. Additionally, as an industry-leading distributor of plastic sheet, rod, tube, film and tape, Total Plastics aims to significantly contribute to that community. Much in the way I rely on trusted sports writers for news, we want others tapping into the industry news to follow and rely on us.

We hope that community grows. We’re a part of it now, following others in it and contributing to it. We hope to connect to professionals in various industries that rely on plastics material.

Total Plastics can be found on Twitter @plasticssource.



Simple salsa recipe
January 8, 2012, 7:38 pm
Filed under: Non-plastic related, Recipe | Tags: , , , ,

Simple Salsa RecipeI live with a chips and salsa addict.

I should restate that as the chip is merely a convenient medium for salsa intake. While the two are consumed in near proportion to each other, the chip means nothing. Remove it and the salsa intake would continue by some other means (probably a spoon). Empty jar after empty jar of salsa line our recycling bin. Keeping enough in the house can be a wallet-draining endeavor.

It became imperative, in order to maintain our current lifestyle, that we source out different means for obtaining salsa. I couldn’t keep buying it 16 oz. at a time for $3.50. It was breaking the bank. Plus, “the addicts” [protecting my wife’s anonymity … oh, oops] salsa taste was getting more particular. The “cheap stuff” was no longer doing it.

With all that said, and with some guilt that I was further enabling an addiction, I created a very versatile, easy, wonderful, inexpensive salsa recipe.

  • 2 cans (ea. 14.5 oz.) of diced tomatoes with green chilies (undrained)*
  • 1 can (28 oz.) of whole tomatoes (drained)
  • Half a yellow onion (finely chopped)
  • 2 tbsp of garlic salt**
  • 2 tsp of cumin
  • 1 tsp of sugar
  • 1 tbsp of jalapenos (finely chopped)***
  • 2 tbsp of lime juice
  • Half of cup of fresh cilantro (roughly chopped)****
  • 1 tbsp of salt

Combine all ingredients into a blender (you may have to do it in two batches) and pulse several times to thoroughly mix. Careful not to puree the batch. It’s best to let the salsa sit overnight in the fridge so the favors can fully marry. This, however, never happens in my house as it’s consumed almost immediately.

NOTES:

* Cans of diced tomatoes with green chilies are typically sold with a few different heat levels, similar to salsa. So the heat of your salsa can be elevated or lowered with the addition of a particular variety.

** Feel free to use fresh garlic, garlic cloves from a jar or garlic powder. Adjust the garlic intensity to your own taste.

***You can purchase a small can of diced jalapenos (avoid the jarred pickled variety).  Based on the level you heat you prefer, adjust the amount of jalapenos. Keep in mind, the heat will intensify the longer the salsa is allowed to sit.

****Optional. A lot of people are anti-cilantro. I think it adds a fresh favor to the dish.



The Business of Scams
January 5, 2012, 4:50 pm
Filed under: Uncategorized | Tags: , , ,

I received an invoice today from an advertising company based in Illinois for an ad we apparently ran with an Indianapolis-based high school in their spring sports calendar. This was the first I’d heard of any ad, but we have 16 branches, so it isn’t unheard of that someone local agreed to a small sponsorship listing supporting a local high school. The invoice was for $109, so it didn’t raise huge red flags. I got in touch with our Indy branch and no one there was aware of any ad. Further digging suggested that this was likely a scam. The business’s website was sketchy, no contact name or direct email, other businesses had posted similar concerns and the general vagueness of the invoice all alerted me that this was a scam.

There’s a whole criminal enterprise that operates by simply sending out these fake invoices. It isn’t uncommon, unfortunately. Many use scare tactics.

FINAL NOTICE!

LEGAL ACTION WILL BE TAKEN!

PAYMENT PAST DUE!

ACCOUNT SUSPENDED! IMMEDIATE ACTION REQUIRED!

Many pose as a yellow-pages style telephone directory and claim: Your listing is in jeopardy. Your listing will be removed. Your listing has expired.

How many people end up submitting payments, providing sensitive account and personal information, on these fake invoices. The invoice amounts themselves are often reasonable and seemingly for a vital business component. “$239 to keep our local telephone listing. Sounds right.” “$350 to renew our trademark. Absolutely.” “$150 to renew our domain name. OK.”

In the tradeshow world, there exists several pirate housing agencies that will claim to be the official housing agency of this-or-that tradeshow. They are not a scam, in the traditional sense, as they do offer a service and will book rooms. However, they represent themselves as something they are not, mislead individuals about fees and availabilities, they are not transparent about policies and penalties, and finally, make it near impossible to get in contact with them. This makes them a scam in my book.

Several years ago, I fell for another type of scam involving printing supplies. It was extremely well conceived, as scams go, and organized. One morning I received a call from a individual, posing as a sales rep for a printing supply company, asking about our printers and suppliers. “What kind of printer does your office use? I can put together a quote on ink and cartridges and you can compare it to your current supplier.” Harmless right? I’m never opposed to finding a better, less expensive source. I listed a few of our larger printers and the conversation ended there. A few days later, after that brief conversation completely faded from memory, I received a call from another individual who never really identified himself, but acted as if we’d known each other for years.

“Zack, I’m in the warehouse right now and we have your printer cartridges packed up and ready to ship out. I just wanted to verify that they should go to your attention.”

He listed off our printers as if he had walked through our office himself to check them out. I made the assumption that this was our regular supplier and without thinking, I said yes, “Put them to my attention.” Several days later we received a shipment of cartridges, to my attention, at nearly 5 times the cost of what we normally pay. I returned the cartridges immediately. A week later I received an invoice for a 25% restocking fee. I was livid, in part with the company and in part with himself. I didn’t pay the restocking fee despite some push back by the supply company. I pushed back and they “waived” all charges. I asked them to place us on their “Do Not Call” list and I reported them to the BBB.

Scammers will threaten, but in the end the last thing they want is to bring attention to themselves. They’re hoping for the easy money and as little interaction as possible. Never assume and if need be, push back. More importantly, when it comes to providing sensitive material to potential vendors and third party companies, question everything.




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